Product Design
A perfume collection that distills the raw, visceral memories of school gymnasium experiences into fragrance. This conceptual project explores how sensory memories are preserved, transformed, and reimagined through the medium of scent.
Each fragrance in the collection emerges from intimate, personal recollections of institutional spaces - beginning with the school gym, a universal landscape of adolescent experience. The project deconstructs the complex olfactory environment of this shared space: the polished wood floors, rubber-soled shoes, faint cleaning solution, and lingering anticipation of physical performance.
By approaching perfumery as an archival practice, "Squeaker" transforms ephemeral memories into a tangible, wearable artifact. The minimal design - inspired by institutional labeling and school supply aesthetics - further reinforces the project's exploration of memory, documentation, and personal history.
The collection serves not just as a fragrance line, but as a sensory archive, inviting viewers to reconnect with forgotten moments of collective experience.